There are so many fashion blogger out there. We open instagram explorer and we can see many men fashion blogger. Today, I want to share my favorite men fashion blogger for October 2021.
1. The.simons
4. ___attention
Marketing Offering
Some combination of products, services, info, or experiences offered to a market to satisfy a need to want.
Customer Managed Relationships
Marketing relationship in which customer interact with companies and with each other to shape their relationship with brands through technology. (Can be a great but also dangerous thing!)
Marketing Management
The art and science of choosing target markets and building profitable relationships with them.
The Marketing Mix
The four p's: product, price, promotion and place. Tool used to promote marketing strategy.
The Marketing Process
Understand consumers -> create customer value -> construct an integrated marketing process that does that -> build strong customer relationships -> capture values from customers to create customer equity
Marketing Myopia
The mistake of paying more attention to the specific product a company offers than to the benefits produced by these products.
Marketing
Process by which companies create value for customers and build strong customer relationships.
Growth-Share Matrix
A portfolio planing method that evaluates a company's strategic business units (SBUs) in terms of market growth and relative market share.
Strategic Planning Process
Defining the company mission -› setting company objectives and goals -> designing the business portfolio -> planning marketing and other functional strategies
Customer Equity
The total combined customer lifetime values of all the company's customers.
Customer Lifetime Value
The values of the entire stream of purchase a customer makes over a lifetime of patronage (lose the customer once, you lose them for life)
Consumer-Generated Marketing
Brand exchanges created by consumers themselves - both invited and uninvited - by which consumers are playing an increasing role in shaping their own brand experiences and those of other consumers
Marketing Segmentation
Is the division of distinct groups in a market who have different needs, characteristics or behaviors and who might require separate products or marketing programs.
Target Marketing
Evaluating each market segment's attractiveness and selecting one or more segments to enter.
Needs, Wants, Demands
Needs = States of felt deprivation
Wants = Human needs shaped by culture and individual personality Demands = Human wants that are backed by buying power
Marketing Segment
Consists of consumers who respond in a similar way to a given set of marketing efforts
SWOT Analysis
(S)trength (W)eakness (O)Opportunities (T)hreats
Market Penetration
Company growth by increasing sales of current products to current market segments without changing the product.
Diversification
Company growth through starting up or acquiring business outside the company's current products and markets.
Value Proposition
Is the set of benefits or values it promises to deliver to consumers to satisfy their needs.
Marketing Information System (MIS)
People and procedures dedicated to assessing information needs, developing the needed info, and helping decision makers to use the info to generate and validate actionable customer and market insights.
Marketing Department Organizations
Functional, geographic, product management, market and customer management.
Customer Insights
Fresh understanding of customers and the marketplace derived from marketing information that become the basis for creating customer values and relationships.
CRM Touch Points
Customer Purchases, Sales Force contacts, Service and Support Calls, Web and Social media sites, Marketing Research Studies, Credit and payment interactions, satisfaction Surveys
CRM
Customer Relationship Management = The overall process of building and maintaining profitable customer relationships by delivering superior customer values and satisfaction
Internal Databases
Electronic collections of consumer and market information obtained from data sources with the company network.
Competitive Marketing Intelligence
The systematic collection and analysis of publicly available info about consumers, competitors and development in the marketing environment.
Exploratory Research
Marketing research to gather preliminary info that will help define problems and suggest hypothesis
Marketing Research
The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.
Casual Research
Marketing Research to test hypotheses about cause-and-effect relationship.
Descriptive Research
Research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers.
Secondary Data
Info that already exists somewhere, having been collected for another purpose.
Survey Research
Gathering primary data by asking people questions about their knowledge, attitudes, preferences and buying behavior.
Experimental Research
Gathering primary data by selecting matched groups of subjects, giving them different treatments, controlling related & factors, and checking for differences in group responses.
PRM
Partner Relationship Management = Involves working closely with partners in other company departments and outside the company to jointly bring greater value to customers.
Ethnographic Research
A form of observational research that involves sending trained observers to watch and interact with consumers in their "natural environment."
Observational Research
Gathering Primary data by observing relevant people, actions and situations.
Focus Group Interviewing
Personal interviewing that involves inviting 6-10 people to gather for a few hours with a trained interviewer to talk about a product. service, to organization. The interviewer "focuses" the group discussion on important issues.
Online Marketing Research
Collection primary data online though internet surveys, online focus groups, Web-based experiments, or tracking consumers' online behavior.
Sample
A segment of the population selected for marketing research to represent the population as a whole.
Credit
Principle of Marketing Philip Kotler
#marketing #marketingterm #philipkotler #onlinemarketing #targetcustomer #customermarketing
What is Rangefinder Film Camera
A rangefinder camera is a camera equipped with a rangefinder, usually a split-image rangefinder: a rangefinder focusing mechanism that allows the photographer to measure the distance of the subject and take photos in sharp focus. Most rangefinders display two images of the same object, one of which moves when turning the calibration wheel; when the two images are merged and merged into one, the distance can be read from the wheel.
Loading Film into Rangefinder Film Camera 35mm
If you want high-quality images with a cool retro feel, there is nothing more appropriate than shooting on film. Shooting on 35mm film is a completely different experience from taking pictures with a digital camera. If you want to try film photography, first you need to know how to install a film camera.
Loading 35mm film for the first time may seem like a complicated process, but after a few attempts, you will get the hang of it. Be careful when loading the film, otherwise you will run the risk that the image will not be developed correctly.
Fortunately, loading film into the camera does not require much technical training. Even if you are not a professional photographer, you should be able to mount the camera without any problems. Basic knowledge and accuracy are required to ensure a great product. Nowadays, the new camera is equipped with an automatic loading function, which makes it easier to use the camera.
Step by Step
To release the latch of the back cover, raise the film rewind crank, and pull it all the way up.
Open the cover fully. When the back cover is opened, the quickload cover opens simultaneously. Face the film cartridge in the line drawing inside the back cover, and insert it into the cartridge compartment. Push the crank back to its normal Position.
Lay the tip of the film leader above the "amber" film set mark. The quick load cover automatically opens and closes with the back cover. Do not touch the quick load cover. Bring down the Camera cover to hold the film in place by closing the back cover. Look through the sprocket window to see if the film is correctly engaged with the sprocket. lf the film is sagging, turn the film rewind crank clockwise.
Wind the film advance lever until it stops. The first frame is now automatically in position
